What's Your Story?
I create impactful, compelling narratives that strengthen brand identity and drive engagement. Through brand voice, content strategy, and copywriting, I help brands stand out and succeed in competitive markets.
Services
How I can help your brand...
Brand Voice
Competitor auditing • brand voice • guidelines and strategy • copy style guides • AI guide • AI prompt library
Content Strategy
Editorial and educational strategies • competitor auditing • content guidelines
Copywriting
Customized AI prompts • catalog • campaign taglines • website • product descriptions • organic and paid social media • press releases • brand collateral
ABOUT ME
I’m Hillary, a seasoned storyteller with over a decade of experience in the luxury lifestyle space. My passions lie in editorial, brand voice development, and content strategy. Most recently, I served as editorial director at The Annie Selke Companies, where I led communications and content strategies across trade and DTC channels.
My career began at Hearst Magazines, where for nearly 6 years I worked across iconic publications like Elle Decor, House Beautiful, and Veranda producing monthly columns, writing feature articles, scouting emerging talent, and collaborating on interior and portrait photoshoots. I later spent several years at famed design house Schumacher, where I managed brand marketing and editorial content across print and digital channels.
​
A lifelong New Yorker, I hold a BA from Barnard College and studied Interior Design & Architecture at Parsons School of Design. Outside of work, you’ll find me horseback riding, painting landscapes, cooking Ina Garten recipes, exploring museums or taking in the latest Broadway shows.
Photography by Reagan M. Brown Photography
Brands I've worked with over the last decade...
